Three new Hypermotard models announced
I woke up late this morning to find three brand new 821cc Hypermotard models have been announced. Exciting! Let's take a quick look.
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The Power of a Brand – Loyalty vs Trust
When is a motorcycle Company Not A Motorcycle Company? Brand loyalty, whether you are conscious of it or oblivious to it it's a part of..
Australian Motorcycle Expo Melbourne 2012
It's only just dawned on me that the timing of the Australian Motorcycle Expo Melbourne 2012 lines up only days after EICMA 2012, meaning..
Three new liquid-cooled Ducati 820 models for 2013
French site moto-station have set my brain on fire with news of not one new baby Hypermotard or Multistrada, but three 820 models – a..
Waiting for EICMA 2012 and news of a new Ducati 848
Some people, somtimes even me, sit around waiting for product launches like, let's say for example the recent release of the iPhone 5 which..
Justin Bieber scores a Ducati Superbike 848 EVO
In celebrity news, Justin Bieber has been spotted leaving a California Ducati dealership after buying a $20k Ducati 848 Superbike.
