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Three new Hypermotard models announced

Three new Hypermotard models announced

I woke up late this morning to find three brand new 821cc Hypermotard models have been announced. Exciting! Let's take a quick look.

November 13, 2012 with 3 Comments
The Power of a Brand – Loyalty vs Trust

The Power of a Brand – Loyalty vs Trust

When is a motorcycle Company Not A Motorcycle Company? Brand loyalty, whether you are conscious of it or oblivious to it it's a part of..

October 11, 2012 with 1 Comment
Australian Motorcycle Expo Melbourne 2012

Australian Motorcycle Expo Melbourne 2012

It's only just dawned on me that the timing of the Australian Motorcycle Expo Melbourne 2012 lines up only days after EICMA 2012, meaning..

October 1, 2012 with 0 Comments
Three new liquid-cooled Ducati 820 models for 2013

Three new liquid-cooled Ducati 820 models for 2013

French site moto-station have set my brain on fire with news of not one new baby Hypermotard or Multistrada, but three 820 models – a..

September 23, 2012 with 4 Comments
Waiting for EICMA 2012 and news of a new Ducati 848

Waiting for EICMA 2012 and news of a new Ducati 848

Some people, somtimes even me, sit around waiting for product launches like, let's say for example the recent release of the iPhone 5 which..

September 15, 2012 with 0 Comments
Justin Bieber scores a Ducati Superbike 848 EVO

Justin Bieber scores a Ducati Superbike 848 EVO

In celebrity news, Justin Bieber has been spotted leaving a California Ducati dealership after buying a $20k Ducati 848 Superbike.

April 21, 2012 with 2 Comments

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Recent comments
  • Antoine: Great story, wishing you all the luck with this beautiful machine.
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  • Antoine: Good decision! I'm looking forward to read all about it
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  • 35Years of riding: Quote " if the line is solid you may not overtake/filter." Sorry Jacques that's wrong looks like you need to go read the highway code, you may not cross or straddle that line. I also find most of our UK police are or can be more relaxed about fast riding as long as it is context and not hugely over the local limit, The 'traffic' police are in most cases utter gits who would shop their own families
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Pics for the kids
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  • I might have done something crazy
  • An age old argument: Ducati vs Harley Davidson
  • The Hyper makeover revealed – a dark beast rises
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